Solid shower shampoo, an innovative product, the ecological alternative to common liquid detergents
The Choix detergent blocks , have been developed and marketed since 2005, a precursor of those current market trends and the expectations of modern consumers .
Consumers’ expectations are to have personal hygiene products that are safe, performing and respectful of the environment (eco-friendly)
It looks like a bar of soap but it’s not!
Choix cleansing pats are not obtained from the chemical process of saponification of vegetable oils, but are real shower-shampoos formulated with specific ingredients for cleansing and care of body and hair.
Choix cleansing pads cleanse effectively but in a gentle way, respecting the natural pH of the skin and respecting the skin microbiome .